Fly by Jing's existing investor Prelude Growth Partners is a firm founded by two women, while Pendulum is an inclusive and strategic growth investing and advisory platform designed for founders of color. Fly by Jing's Series B is hence even more significant as it also deeply matters where founders of color accept capital from, and why. We look forward to partnering with our retailers to make our flavors accessible to even more people and to further our mission to evolve culture through taste.'Īs has been widely documented, women are massively under-represented when it comes to capital and fundraising, and the data is bleaker still for women of color. 'In the continued, unwavering support from the woman-led team at Prelude Growth Partners, combined with Pendulum's dedication to underrepresented founders of color, Fly by Jing has the kind of guidance and stewardship that will truly make it a household name. 'I'm so proud of the Fly By Jing team and how far we've come in four short years to transform the 'ethnic aisle' of the grocery store into a destination of bold, global flavors and innovation,' said Jing Gao, Founder of Fly by Jing. shortly after launch and has since become one of the fastest-growing condiments on the market, demonstrating the product's wide appeal and trajectory to become the new standard for hot sauce among American consumers. In addition to being the first modern Chinese food brand on the market when it launched in 2018, Fly By Jing's hero product, Sichuan Chili Crisp, became one of the top-selling hot sauces on Amazon in the U.S.

The capital positions the company for continued significant growth by propelling it into Kroger, Albertsons and other national grocery retailers, in addition to the existing 4,000+ doors the brand is already in, including Whole Foods Market, Wegmans, Target, and Costco. Fly by Jing's existing investor Prelude Growth Partners funded the round alongside Pendulum. LOS ANGELES, Ma/PRNewswire/ - Fly by Jing, the first modern Chinese food brand that popularized chili crisp, has secured $12M in Series B funding to continue its explosive growth. Capital Accelerates the Chinese Pantry Cult Classic to Scale as a National Heritage Brand

Fly by jing retailers